Richard Dungca is a CRM and Operations Specialist at Performance Property. He serves as the primary administrator for the company’s HubSpot ecosystem, including Marketing Hub, Sales Hub, Service Hub, and CMS Hub. As a result, systems stay efficient, reliable, and aligned with business goals.
He also develops and maintains dashboards and reports in HubSpot to track key performance indicators such as pipeline performance, campaign results, and customer retention. In addition, he looks for new ways to use HubSpot features and optimisation techniques. Therefore, efficiency, personalisation, and the overall customer experience continue to improve.
Richard began his career as a HubSpot CRM and Operations Specialist. Because of this, he built a strong understanding of business operations and processes early on. This foundation now guides how he designs and improves value streams across the organisation.
He specialises in optimising processes and structuring work streams that support smooth handovers and reduce wait times. As a result, teams work more effectively and workflows remain clear and predictable.
Richard brings a structured and methodical problem-solving mindset to the team. For example, he uses the SPIN framework—Situation, Problems, Implications, and Needs—to analyse challenges and develop practical solutions. This approach helps him resolve operational issues in a clear and consistent way.
He is motivated by solving operational problems and improving how systems and processes work. Therefore, he believes there is always room to refine workflows and create better outcomes for the team. His guiding principle reflects this mindset: “There is no ‘we are done optimising.’ Every system, process, and workflow can be made safer, faster, or more reliable over time.”
Outside of work, Richard enjoys moto camping and makes time to do it once a month. His personal philosophy is simple and practical: always be efficient and effective.
